Responses to advertising campaigns

Responses to advertising campaigns

This advert is a positive advert because it is suggesting instead of being annoyed that you have had 140 calories, that you look on the brighter side by saying their are happy calories. This is effective because it is positive media and it promotes Coca Cola as a happy company which can increase sales and revenue for the company. The advert is purely trying to imply that the fewer calories you consume the happier you will be - so by drinking coke, it will boost your mood and make you feelgood because its a low calorie beverage, despite the high sugar content. 

whereas on the other hand, this is a negative advert for Think! and it is about how she was on the phone with her husband while he was driving therefore it lead to his death because he crashed. This is a negative advert because it is directly blaming the wife for the husbands death and it is suggesting that if he just waited, left the phone call to ring and concentrated on his driving or waited till he got home then her husband will not be dead. The message for this advert is to not call someone while they are driving. 

This apply's to my interview and research because if i want to reflect my review in a positive light then I will use a positive advert but if I want it in a negative light then I will use a negative advert. you can also use effects such as juxtaposition with certain themes or have a plot twist effect, for example: starting with a happy tone and it ending on a negative note or visa versa.