data gathering agencies

Data gathering agencies are a method of ordering consumption of products in the TV industry. Barb is for TV and though Barb you can find the most popular film/ programme of the week, the time it was aired, how many people watched it and how long it went on for.

 BARB is an acronym for Broadcasters' Audience Research Board.

What is BARB?

BARB was set up in 1981 to provide the industry standard television audience measurement service for broadcasters and the advertising industry. BARB is owned by BBC, ITV, Channel 4, Channel 5, BSkyB and the IPA (Institute of Practitioners in Advertising) and is a not for profit company limited by guarantee.

BARB commissions research companies to provide the services that our users want, including the production of audience viewing figures. The audience measurement contracts are held by the following companies - RSMB, Ipsos MORI and Kantar Media (formerly known as TNS).

Most popular programme's w/e January 3rd:

SHERLOCK > time (FRI 21:04) > views 11,643

NEW YEARS EVE FIREWORKS > time (FRI 21:04) >views 11,479

EASTENDERS > time (FRI 20:02) > views 9,397

WAR AND PEACE> time (SUN 21:00) > views 8,415

EASTENDERS > time (FRI 18:30) >views 8,024 

Sherlock holmes had the highest amount of views. It was aired at 21:04 pm, which is just after watershed, where mainly adults watch TV, once the children are in bed. some 

Box office is for films and it is another way to find the numbers of views