Circulation figures
what are Circulation figures?
For example, a newspaper's circulation is the number of copies it distributes on an average day.Circulation is one of the principal factors used to set advertising rates. Circulation is not always the same as copies sold, often called paid circulation, since some newspapers are distributed without cost to the reader. An example of a free newspaper is the DailyExpress which is free and widely available in the UK.
An example of what circulation figures may look like:
Figures shown are average circulations for January of each year. Only newspapers with circulations of more than 100,000 copies per day in January 2012 are listed. Regardless of immediate source, all figures originate from the Audit Bureau of Circulations.
As we can see from the table above, the DailyExpress's circulation figures reach up to 408,700.
Circulation figures will be important in the distribution of my film because that way i can see and kow exactly how many people have purchased, used or seen my product and know the numbers based on how many i will make to how many that i will distribute.
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