Audience research

Audience data:
Produces capture audience data to help them improve their products and create successful marketing.
short film can use the audience data to improve their film with the audience data  they collect and improve the quality of the film.

advantages of audience data:
The benefit of audience research is that it will assure that your campaign will respond directly to your target audience and that the most productive campaign will be implemented; that it will be focused, on target and above all, motivating.  Audience research will allow you to understand—and  in some cases, confirm—people’s attitudes, information needs and to test potential communications messages.  It is often impossible to accomplish these things without at least some demand-side feedback.


Audience profiling:
Audience profiling is a task all media institutions need to perform when creating a new product to launch into the market, be it a film, magazine, album, website etc.
when defining an audience. The factors which must be included are:
Age, gender, race  and sexuality
Education
Occupation
Annual income
Disposable income
Current lifestyle / aspiration
media interests


Demographics:
statistical data relating to the population and particular groups within it.

advantages of demographics:


Geodemographics

Consumer behaviour

Consumer attitudes

Audience awareness