Advantages and disadvantages of Quantitative research
Quantitative data advantages are that it is easy and
important to collect because it is using the exact numbers which makes it a lot
easier to calculate and read when transferred onto graphs, charts etc.it is
much more reliable and objective and you can use statistics to generalise a
finding and it looks at relationships between variables which makes it easier
to establish highly controlled circumstances.
Quantitative data disadvantages are that the research
theories that are used may not be relevant to the audiences. They may not
reflect the audience’s constituencies and the knowledge or information might be
too abstract and general for specific and detailed scrutiny in the context of
the text.
Quantitative has its advantages and disadvantages. The
advantage is that when the research data is collated because it’s simply based
on numbers it’s a lot easier to collate and place together into a form of
chart. Also when it comes to placing it into graphs and charts it’s a lot
easier to read, because if it’s placed into a pie chart it’s exceedingly simple
to read. However with advantages always come disadvantages. One of the
disadvantages is that because it’s all based on figures, it’s not always up to
date. It’s usually in constant need of updating because numbers change.
A good example quantitative data being used is on programs
such as Family Fortunes, because that shows answers are usually based on a
surveys being taken. Where they will ask 100 people 1 question and list the top
5 answers. It’s also always used in programs such as the News where they will
go out on the street and ask a selection of people closed questions that are
can be always answered with using yes or no or using a Likert scale.
They also use quantitative research not just in television
but in films as well. In the film Super-Size Me it gives quantitative research
results at the beginning such as that over 100 million people are obese in and
that the state of Virginia is in the top 3 most obese states in the United
States of America. This research is presented to the audience by animations and
cartoons. I believe that this is easily interpreted by the audience because in
essence they makers of the film have tried to simplify their findings. A
program where the use quantitative research the most is Match of the Day when they are showing a live football match. It’s
used most because their researches have to analyse the match and come up with
the percentages of things such as possession and shots on target etc.
bibliography -
https://picardsflute.wordpress.com/2011/01/12/advantages-and-disadvantages-of-quantitative-research/
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